Date: 03-08-2021 Digital Publication Services : OSREL | JABM | JAM | ABMR | ABMCS

Analisis Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Dalam Keputusan Menggunakan Kartu Perdana XL

Author Anik Widyawati K.2008.1.31031
Category Manajemen Pemasaran


The purpose of this study was to determine whether cultural factors, social class, reference groups, the process of learning, motivation and perception of existing relationships simultaneously and partially on the XL card purchasing decisions. The data obtained through the survey by distributing questionnaires to 90 people in SMA N 01 Turen, ranging from class X to class XI. After analyzing the results of respondents consisting of 7 (seven) dimensions, 35 (thirty-five) indicator and 4 (four) characteristics of the respondents, in terms of gender is the biggest turn out of women, from ages can be seen that the average age of the respondents aged 16 know, from the first use can be seen that the average respondent uses Xl starter pack for SMS and access the internet, from the class (tinggkat education) respondents average class XI. From the results of the data if it is known that there is a simultaneous effect between culture, social class, reference groups, the process of learning, motivation and perception. While partially all these factors also have a relationship but the most dominant influence purchasing decisions XL card is a learning process. So the company should strive to develop products of this learning process in order to maximize the willingness of customers.