Date: 15-08-2020 Digital Publication Services : OSREL | JABM | JAM | ABMR | ABMCS

Pengaruh Orientasi Kewirausahaan, Orientasi Pasar, dan Kemampuan Manajemen terhadap Peningkatan Kinerja Perusahaan

Detail
Author Rachmad Dermawan
Category Manajemen Sumber Daya Manusia

Abstract

This study was conducted to research gap results of previous studies and differences in the focus of discussion on the influence of entrepreneurial orientation and market orientation and the ability of management to company performance. In addition, there is also the research problem about the competition in the Micro, Small and Medium Enterprises (UMKM) especially on the creative and the food in the Malang City.Data analysis tool used is Structural Equation Modeling-Partial Least Square (PLS-SEM) through a program WarpPLS 5.0. The result showed that the entrepreneurial orientation positively affects business performance as indicated by the value ? = 0.274 and P-value of 0.002 (0.002 <0.05). Entrepreneurial orientation positively affects management capabilities indicated by the value ? = 0.221 and P-value of 0.01 (0.01 <0.05). Market orientation positively affects management capabilities as indicated by the value ? = 0.450 and P-value of 0.001 (0.001 <0.05). Market orientation positively affects business performance as indicated by the value ? = 0.207 and P-value of 0.015 (0.015 <0.05). Management ability positively affects business performance as indicated by the value ? = 0.424 and P-value of 0.001 (0.001 <0.05).