Date: 06-12-2019 Digital Publication Services : OSREL | JABM | JAM | ABMR | ABMCS

PERANAN STRATEGI MARKETINGKAMPUS DALAM UPAYA MENINGKATKAN VOLUME MAHASISWA BARU DI STIE MALANGKUCECWARA MALANG

Detail
Author Muhamad Sofik
Category Manajemen Pemasaran

Abstract

One way to do college in the face of competition is so tight is the menningkatkan marketing strategy. Marketing strategy is a review of procedures and methods of operation of the entity to improve the marketing of high peguruan. At the above problems, namely concerning the college, the marketing strategy in need, this is one way that can be done to improve the productivity of marketing. By doing the Marketing Strategy expected management will acquire a number of recommendations to increase the volume of new students and marketing activities which take place both within the college ,. The more effectively the performance of the marketing, the higher the results achieved in the form of increasing the volume of students. This will greatly affect the high Peruruan TSB, due to the higher number of students then public confidence will also increase. Berdasarkan Results of an analysis of the components of a marketing strategy can be seen that the company already has a good marketing organization and in general marketing marketing strategy has worked well due to increased volume of students from 2012 to 2014.