Date: 18-10-2018 Digital Publication Services : OSREL | JABM | JAM | ABMR | ABMCS

Pengaruh Kepercayaan, Harga, Kemudahan, dan Kualitas Informasi Terhadap Keputusan Pembelian Secara Online

Detail
Author ARJUNA LINTANG SARMUJI
Category Manajemen Pemasaran

Abstract

The purpose of this study to determine the extent of variable trust, price, convenience, and quality of information simultaneously and partially have an influence on purchasing decisions online Crispy fruit chips, and to know which of the variables trust, price, convenience, and quality of information that influence dominant to the online purchase decision of Cushy fruit chips. Population of this research is consumer of fruit chips of Malang Cushy, who subscribed or have done purchasing online shop when doing filling questioner. Accidental sampling method of 100 respondents and in this study the population element selected based on the sample is limited to the elements that can form information based on consideration. The result of research proves that Trust, Price, Ease, and Quality of Information simultaneously have a significant effect on the decision of online purchase in fruit chips Cushy Malang website. The results also proved that the Trust, Price, Ease, and Quality of Information partially significant effect on purchasing decisions online on fruit chips Cushy Malang. The results prove that the price dominant influence on decision Purchase online fruit chips Cushy Malang.