Date: 18-08-2018 Digital Publication Services : OSREL | JABM | JAM | ABMR | ABMCS

BUSINESS PLAN: USAHA DISTRO & MINI CAFE “ iig.co” BERDASARKAN ANALISIS SWOT (DITINJAU ASPEK MARKETING,OPERASIONAL & KEUANGAN)

Detail
Author Exsa Seliananda
Category Manajemen Pemasaran

Abstract

This final work formulates business planning to build a cafe and distro in Malang. Knowing what strategies are needed for this business to be successful then the discussion of research is devoted to SWOT Analysis, Management structure, future development plan. The final goal of this paper is to see whether this business opportunity has good prospects or not. The supporting aspects are the marketing, operational and financial aspects. Some of these aspects will be processed and the results are used to analyze the Strength, Weakness, Opportunities, and Threats of this business plan. So it can be a basic reference of the implementation of this business plan. The results showed that the cafe and distro business is feasible to be realized with the results of SWOT analysis through quadrant is in position 1 which means that this business experience Growth and the rate of return of capital is quite fast that is 4.2 months and from the calculation of financial results of ROI of 23, 7% who run this business is feasible to run.