Date: 20-09-2020 Digital Publication Services : OSREL | JABM | JAM | ABMR | ABMCS

PENGARUH PELAYANAN PRIMA, RELATIONSHIP MARKTING DAN CITRA PERUSAHAAN TERHADAP KEPUASAN KONSUMEN

Detail
Author Kartika Diah Permatasari
Category Manajemen Pemasaran

Abstract

Purpose of this research is to know about correlation and influence between of excellent service, relationship marketing and corporate image to customer satisfaction. The method used of this research is correlational method. The Sample and population used is 70. Data collection technique used closed quesiotionnaire. Data analysis technique through descriptive analysis and multiple liniear regresion with Excellent service variable (X1), Relationship Marketing (X2) and Corporate Image (X3). This reasearch shows through ANNOVA trials or F-test at table earned value Fhitung of 27,633 with level of significance 0,000. Based on these results can concluded that Excellent service variable, Relationship Marketing and Corporate Image simultaneously significant effect to customer satisfaction because level of significance 0,000 (< 0,05). So the conclusion H0 is rejected and Ha be accepted. Independent Variable are Excellent service, Relationship Marketing and Corporate Image which are contained in this research used for influence customer satisfaction at Velox Creative Corp.