Date: 08-08-2020 Digital Publication Services : OSREL | JABM | JAM | ABMR | ABMCS

STRATEGI PERENCANAAN DAN PENGEMBANGAN INDUSTRI PARIWISATA PADA DAERAH TERPENCIL BERBASIS ANALISIS SWOT DAN QSPM

Detail
Author Agatha Cristy Borges
Category Manajemen Sumber Daya Manusia

Abstract

The purpose of this study is to determine which alternative strategies are more appropriate to be used in the tourism industry in Lamaknen Subdistrict, Belu District, NTT. This research was conducted directly by researchers in the Village of Dirun, Lamaknen Subdistrict. The collection of data and information was done by using documentation methods, magazines , newspapers, electronic media and interviews with related parties, including the Belu Regency Tourism Office, as well as the local community. The analysis technique used is SWOT analysis and QSPM where this data analysis is obtained through an analysis of internal and external factors affecting the tourism industry in Lamaknen sub-district , internal and external matrices, SWOT analysis and QSPM where in the SWOT analysis found four strategies, namely: expanding access and improving the quality of tourism objects and improving tourism infrastructure, improving and strengthening management systems in tourism, improving the quality of resources human power, and improvement of community welfare while for the QSPM method, the most superior strategy with the biggest TAS value is the welfare improvement strategy with TAS value 7,218, then the second is the strategy to improve the management system with Total TAS value 6,869, then the strategy to improve the quality of Human Resources with The total value of TAS is 6,809 and the last is the strategy of expanding access and improving infrastructure with a total value of TAS 6,760.