Date: 01-10-2020 Digital Publication Services : OSREL | JABM | JAM | ABMR | ABMCS

PENGARUH BAURAN PEMASARAN TERHADAP KEPERCAYAAN MELALUI KEPUTUSAN PEMBELIAN

Detail
Author Fajar Prima Rahmanda
Category Akuntansi Manajemen dan SIA

Abstract

The phenomenon of batik that continues to develop both in terms of design and fabric makes batik more developed and increases the interest in purchasing. The purpose of this study is to determine whether the marketing mix has an effect on trust through purchasing decisions on Banyuwangi Sayuwiwit batik. The sample in this study amounted to 100 respondents with data analysis techniques validity test and reliability testing and multiple linear regression test. The results showed that the marketing mix had a direct effect on trust through purchasing decisions on Banyuwangi batik.