Date: 27-10-2021 Digital Publication Services : OSREL | JABM | JAM | ABMR | ABMCS

Pengaruh Banyaknya Mitra Driver Grab, Penurunan Insentif Dan Lemahnya Perlindungan Kerja Terhadap Loyalitas Mitra Grab

Author Beno Ardianto
Category Manajemen Pemasaran


This study aims to determine the effect of the number of Grab driver partners, decreased incentives and weak work protection on Grab driver partner loyalty. The sample of this study was Grab drivers who were active in the city of Malang. The sealing is done by the probability sampling method. Data collection by questionnaire was distributed directly to the Grab driver of 100 questionnaires. The research method uses descriptive analysis, classical assumptions, multiple linear regression analysis, hypothesis testing. The results of this study indicate that incentives have the most dominant influence on the work loyalty of Grab driver partners.